Targeted Advertising
The future is data-driven. Targeted advertising allows companies to attract the largest possible number of customers for the lowest possible price. Targeted ads are incredibly cost-effective because they let expert advertisers choose who your ads are shown to, instead of showing them to everyone in the hopes that someone out there might be interested in your product. Our experts have decades of experience working with the best ad networks, including Google Ads, Facebook Ads, Bing Ads, and Propeller Ads.
Here’s how our targeted advertising gurus can help you succeed:
- Identifying your perfect customer. Our targeted advertising experts have decades of experience working with ad platforms and can quickly identify the type of customer who is more likely to purchase your product.
- Hair loss treatment is more likely to be bought by males over the age of 35.
- Hearing aids are most often purchased by the elderly.
- If someone is searching for prescription glasses, chances are they might also be in the market for good contact lenses.
- Initial targeting and a/b testing. Once we have a rough estimate of who might be interested in your product, we have to see if our assumptions hold up in the real world. The most cost-effective way of doing this is through A/B testing.
Retargeting most highly-converting audiences. People don’t always buy something the first time they see an advertisement. Some hover over your ad and then scroll by. Others visit your website but don’t make a sale. These customers need a little more encouragement to become clients. Retargeting allows you to follow these customers across the web and nudge them towards the buying decision.